Apple had a big opportunity to merge with Universal to form a very big company but it didnt.
The iTunes storewas a big hit but mosatly for Mac users.
Windows users wernet able to utulize all the capabilites of the Itunes store beacue iTunes wasnt compatibale with Windows yet.
Steve Jobs had to go to artist he knew personally to aks them to put their songs online but they diasagreeded. Later on they finally agreed.
Apple had to make a Windows version of iTunes for the people who didnt have a Mac.
4
Why didnt the artist want their songs online?
What was considered teh LP age?
Why are CDs so expensive when even the artist say theyre selling for too much?
What is John Mayor reffering to when he says the linear experience is gone?
3
corralling(pg 153): to seize; capture.
debacle(pg 157): a general breakup or dispersion; sudden downfall or rout.
gripe(pg 162): to seize and hold firmly; grip; grasp; clutch.
2
"cherry-picking method"(pg 159). Symbolism. This refers to how people buy songs of off iTunes one-by-one.
"my first iPOd loved Steely Dan"(pg 169)Personification. The Ipod cant love because its not human.
1
This section of the book talks about the success of the iTunes store and also talks about how record labels had problmems releasing their songs on the interente(itunes store).
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