5
One time Apple was 90 days away from bankrupcy, until Jobs came along.
When Jobs came back from Pixar he came back to reseruct the comapny.
Steve Jobs reign over the comapny proved successesful.
Jobs decided to be the full-time CEO of Apple in 2000.
Some iPOd workers wanted Windows capabilities for the iPod to appeal to the consumer.
4
Why did Jobs only want to stay temporarily when he came back to Apple?
Why did Jobs want to reseruct the company that booted him out?
Why did he name the projects the ships of Colombuss' journey?
Why did salse go down when the iMac was so succssesful?
3
capricious(pg 203): subject to, led by, or indicative of caprice or whim; erratic.
abyss(pg 204): a deep, immeasurable space, gulf, or cavity.
interim(pg 207): an intervening time; interval; meantime.
2
"the soul level had fallen from Solomon Burke heights to the Lawerence Welk abyss"(pg 204)Metaphor. He's comparing the soul level of Apple to two artist.
"A new world"(pg 206).Metaphor. Hes comparing the new iMac to the new world.
1
This section fo the book talks about the release of the iMac and the compnay itself. It talks about the profits and losses of the company.
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